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Web Development

W.M. Stone Logistics

Modern website for a century-old customs brokerage and international freight forwarding company, combining heritage with cutting-edge logistics technology.

W.M.

Duration

10 weeks

Team Size

3 developers

Industry

Logistics & Supply Chain

Client

W.M. Stone & Company

Project Results

150%

Increase in lead generation

70%

Reduction in customer service calls

45%

Increase in online quote requests

The Challenge

For over a century, businesses have faced the challenge of navigating the complex and ever-changing landscape of international trade. W.M. Stone needed a modern digital presence that could showcase their century-old expertise while providing intuitive access to their comprehensive logistics services and real-time tracking capabilities.

Our Solution

We developed a sophisticated website that honors W.M. Stone's rich heritage dating back to 1907 while providing a modern, user-friendly interface. The site effectively communicates their comprehensive customs brokerage and international freight forwarding services, featuring seamless CMS integration for easy content updates and API/EDI capabilities for real-time tracking and data exchange.

Key Features

Customs Brokerage Portal - Expert guidance through U.S. Customs regulations with downloadable resources
Global Forwarding Tools - Interactive tools for worldwide air and ocean freight forwarding services
Managed Logistic Solutions - Comprehensive supply chain management information and consulting request forms
Technology & Visibility - Web-based solutions and API/EDI integrations for real-time tracking and data
Warehousing & Transportation - Service information for secure warehousing, transloading, and inland transportation
Compliance Consulting - Resources and tools for trade compliance and duty drawback programs
Quote Request System - Streamlined online quote requests with automated routing
Client Portal Access - Secure login area for existing clients to track shipments and manage documentation

Technologies Used

Webflow
HTML5
CSS3
JavaScript
CMS Integration
API/EDI
Responsive Design

Technical Implementation

frontend

Built with modern HTML5, CSS3, and JavaScript for a responsive, accessible website. Webflow CMS provides flexible content management capabilities while maintaining high performance standards.

cms

Webflow CMS integration allows non-technical staff to easily update service offerings, news, and resources. Custom collections manage complex logistics data and service information.

integrations

API and EDI integrations connect the website with W.M. Stone's internal systems for real-time shipment tracking, quote generation, and document management.

performance

Optimized for fast loading times with lazy loading, CDN distribution, and efficient asset management. Mobile-first design ensures excellent performance on all devices.

"
The new website has transformed how we connect with clients in the digital age. It perfectly balances our century-old reputation with modern functionality, making it easier for customers to access our services and track their shipments.
Robert Stone
President, W.M. Stone & Company