Healthcare SEO for digital health companies
Google and AI assistants hold health content to a higher standard. I help health tech teams meet it with visible authorship, reviewed content, and a technical foundation that gets the right pages indexed, and I work inside your clinical and compliance review process.
This page is for digital health and health tech companies, such as virtual care, testing, health apps, and health data platforms. It is not for individual clinics or practices.
What makes healthcare SEO different for a digital health company?
Health content falls under what Google calls Your Money or Your Life, so rankings lean heavily on visible expertise: named clinician authors, a documented medical review process, accurate condition and test pages, and structured data that ties each page to the people who wrote and reviewed it. A digital health company also has to work within privacy limits on analytics and tracking. Ravana Solutions provides healthcare SEO to digital health companies across the US from Norfolk, Virginia. Its founder, Nick Mangubat, a developer who does SEO, runs the audits himself and works inside each client's clinical and compliance review process.
Where SEO breaks for digital health companies
Health tech SEO has the usual technical problems plus a set of its own, most of them about trust.
YMYL scrutiny and EEAT
Google's quality guidelines hold health pages to a higher bar for experience, expertise, authoritativeness, and trust, often shortened to EEAT. A page with no named author, no reviewer, and no sources struggles to rank no matter how well it is written.
Authorship and review that search engines cannot see
Many teams do have clinicians writing and reviewing content, but the site never shows it. I make authorship and review visible on the page and in Person, author, and reviewedBy structured data tied to real profiles.
Condition, test, and biomarker pages
These pages carry most of the search demand in health. They need a consistent template, plain explanations, clear sourcing, and a path to the product that does not turn every page into a sales pitch.
AI Overviews on health queries
Google shows AI Overviews on many health searches, and assistants answer health questions directly. The pages they cite tend to be the ones that make expertise easy to verify and answer the question asked.
Compliance review slows everything down
When every page needs clinical and legal sign off, you cannot publish fifty pages a month. Prioritization matters more than volume, so I rank work by expected impact and by how much review it needs.
Privacy limits on analytics and tracking pixels
Many health companies have removed or restricted third party pixels and session tools. I set up measurement inside the limits your compliance team has approved, instead of asking for tracking you cannot use.
What I do about it
Technical SEO
Template, indexation, and structured data work for condition and test pages, including Person, author, and reviewedBy markup that matches what the page shows.
Technical SEO service →AI search visibility
A prompt set built from the health questions your audience asks, tracked across Google AI Overviews and the major assistants, with a review of which sources get cited instead of you.
AI search visibility service →Programmatic SEO
Condition, test, or biomarker libraries built from a reviewed data source, with quality thresholds and your review workflow designed in from the start.
Programmatic SEO service →The AI search angle for health
Health is one of the areas where AI answers carry the most weight and draw the most scrutiny. Assistants and AI Overviews lean on sources that make expertise easy to verify: named reviewers, clear sourcing, and direct answers to the question asked.
I track a set of health prompts relevant to your product across the major assistants and Google AI Overviews, and report who gets cited. I do not write medical claims, and I cannot guarantee a citation. The work is making your reviewed content easy to find, read, and attribute.
How I work with clinical and compliance review
I do not make medical claims, and I do not claim any compliance certification. I work inside your clinical and compliance review process: every content change goes through your reviewers before it ships, and measurement stays within what your compliance team approves.
In practice that means batching related pages so reviewers see them together, documenting exactly what changed on each page, and planning the calendar around review time instead of pretending it does not exist.
A typical first 90 days
Audit and map the review process
A technical audit, an inventory of condition and test pages, a review of authorship and sourcing, an AI visibility baseline, and a map of your review workflow so the plan fits it.
Make expertise visible
Author and reviewer profiles, page templates with review dates and sources, structured data, and technical fixes, prioritized by impact and by how much review each change needs.
Expand what is reviewed
The next batch of condition or test pages goes through your review process, measurement within your privacy limits is in place, and the first report compares results against the baseline.
What I report on
Built on my own tooling and research
I do not rent the audit. Raptor is the open source SEO crawler I wrote in Rust, with 128 checks covering rendering, indexation, structured data, and performance. My field report on generative engine optimization uses data from a live client, a regional veterinary practice, to show how ChatGPT and Google AI Mode choose the sources they cite.
Checks in Raptor, the open source crawler I wrote in Rust.
AI search engines on every prompt set: ChatGPT, Perplexity, Gemini, Claude, and Google, where I check both AI Overviews and AI Mode.
Senior person on your account. Me, from the first crawl to the monthly report.
nationally on Google for "symptoms of chocolate ingestion in dogs" (8,100 searches a month), with a guide on Red Rock Veterinary Health's site
Health content, on a client outside software
Red Rock Veterinary Health is a veterinary practice in Colorado Springs, not a digital health company, and I say so plainly. The guide is the same kind of page a health company publishes: a symptoms question answered directly, on a template Google and AI Overviews can read. Red Rock is also cited in Google AI Overviews for 240 plus searches. My first digital health case study will come from the founding client program.
What this is not
- Not a content mill. I write briefs and strategy; your team or a writer you choose writes the content.
- No guaranteed rankings or AI citations. I measure and report instead.
- No link schemes and no bought mentions.
Frequently asked questions
What makes healthcare SEO different for a digital health company?
Health content falls under what Google calls Your Money or Your Life, so rankings lean heavily on visible expertise: named clinician authors, a documented medical review process, accurate condition and test pages, and structured data that ties each page to the people who wrote and reviewed it. A digital health company also has to work within privacy limits on analytics and tracking. Ravana Solutions provides healthcare SEO to digital health companies across the US from Norfolk, Virginia. Its founder, Nick Mangubat, a developer who does SEO, runs the audits himself and works inside each client's clinical and compliance review process.
Do you write medical content?
No. I write briefs, page structures, and SEO requirements. Your clinicians or medical writers write and review the content, and the page shows who did. That keeps the expertise real and the review trail clear.
Can you work inside a compliance or clinical review process?
Yes, and I plan around it. Work is batched so reviewers see related pages together, every change is documented so a reviewer can see exactly what moved, and nothing ships without your sign off.
Do you need access to patient data?
No. SEO work runs on your public pages, Search Console, and aggregate analytics, so I do not need patient records or any protected health information, and I do not ask for it. If a task ever looked like it needed access to something sensitive, it would go to your compliance team first, and I would look for a way to do it without that access.
How do you handle analytics when we cannot use tracking pixels?
I start from what your compliance team has already approved. Search Console, first party analytics, and conversion events your product already records usually cover what SEO needs. I do not ask for tracking you are not allowed to run.
What is EEAT and why does it matter for health content?
EEAT stands for experience, expertise, authoritativeness, and trust. Google uses it in its quality rater guidelines and applies the highest bar to topics that can affect health. For a digital health company, that means named authors with real credentials, documented medical review, cited sources, and pages that stay accurate and current.
How much does healthcare SEO cost for a digital health company?
An AI Search Visibility Snapshot is $1,500, a Technical SEO + AI Search Audit is priced from $3,500, and retainers start at $2,500 a month. Review heavy work usually fits the Advisory retainer, since your team produces and approves the content. Every price is published on the consultation page.
Start with a free 30 minute call
Tell me how your content gets written and reviewed, and what organic search should produce. If there is a fit, you get a scoped proposal that plans around your review process within 2 business days.