Red Rock Veterinary Health
Modern veterinary practice website featuring Fear Free® certified care, comprehensive service pages, and exceptional performance optimization.
Duration
4 weeks
Team Size
1 developer
Industry
Veterinary Services
Client
Red Rock Veterinary Health
Project Results
Increase in organic keywords
PageSpeed Performance score
Google rating maintained
The Challenge
Red Rock Veterinary Health, a Fear Free® certified veterinary practice in Colorado Springs, lacked a thorough digital presence. Their existing basic Squarespace site wasn't converting visitors or providing comprehensive information about their specialized fear-free approach and full range of veterinary services. The practice needed a modern, informative website that would communicate their unique value proposition and convert online visitors into appointments.
Our Solution
We developed a comprehensive, high-performance veterinary website built on Next.js 15 with complete rebranding and custom design. The site features six dedicated service pages with detailed information and pricing, a responsive mobile-first design optimized for pet owners on the go, and seamless Sanity CMS integration for easy content management. The Fear Free® branding was integrated throughout, emphasizing the practice's commitment to reducing pet anxiety. We implemented smooth Framer Motion animations and achieved exceptional PageSpeed scores through performance optimization.
Key Features
Technologies Used
Technical Implementation
frontend
Built with Next.js 15 and TypeScript for a robust, type-safe application with the latest React 19 features. Tailwind CSS v4 provides professional styling with custom veterinary brand colors (deep red #B31B1B primary with dark gray and light gray accents). Framer Motion powers smooth animations throughout the site.
cms
Sanity CMS integration provides a user-friendly content management system for non-technical staff to easily update services, pricing, team information, and blog content. Custom schemas were created for all content types with proper validation.
performance
Achieved exceptional performance metrics with 94/100 PageSpeed Performance, 91 SEO score, and 100/100 Best Practices. Implemented image optimization, code splitting, lazy loading, and edge caching for sub-second load times on all pages.
seo
Implemented comprehensive SEO strategy resulting in 18% increase in organic keywords. Includes proper meta tags, structured data, local business schema, service-specific pages optimized for veterinary search terms, and mobile-first responsive design for improved search rankings.
The new website has transformed how pet owners discover and connect with our Fear Free® practice. The comprehensive service pages and easy navigation have made it simple for clients to understand our approach and book appointments online.