Blackbird Detailing
Premium automotive detailing website with instant estimate engine, motorsport-grade branding, and local SEO optimization for Virginia Beach market.
Duration
4 weeks
Team Size
1 developer
Industry
Automotive Detailing
Client
Blackbird Detailing
Project Results
Increase in organic keywords
Instant estimate form with validation
Virginia Beach, Chesapeake, Norfolk
The Challenge
Blackbird Detailing needed to establish a strong digital presence in the competitive Virginia Beach automotive detailing market. They required a premium website that would reflect their motorsport-grade precision, differentiate them from competitors, and capture leads through an intuitive instant estimate system. The challenge was to create a conversion-focused website with local SEO optimization to dominate search results in Virginia Beach, Chesapeake, and Norfolk.
Our Solution
We built a premium automotive detailing website using Next.js 15 with a striking motorsport-inspired design featuring matte black (#111111) and ignition blue (#00A8FF) branding. The site includes a sophisticated multi-step instant estimate form with React Hook Form and Zod validation, comprehensive service pages showcasing ceramic coating, paint correction, and detailing packages, and a portfolio gallery with before/after showcases. We implemented Supabase for lead management and integrated local SEO optimization targeting the Virginia Beach market with service area pages for key locations.
Key Features
Technologies Used
Technical Implementation
frontend
Built with Next.js 15 and TypeScript using the App Router for optimal performance. Tailwind CSS provides the premium motorsport-inspired design with Shadcn/ui components for consistent, accessible UI elements. Custom animations and transitions create a premium user experience.
backend
Supabase (PostgreSQL) handles all backend functionality including estimate form submissions, contact inquiries, and lead management. Service role authentication ensures secure data handling. React Hook Form with Zod schema validation provides robust form handling with type-safe validation.
features
Multi-step instant estimate form guides users through vehicle selection, service options, and pricing. Portfolio galleries showcase work with optimized images. Service pages detail ceramic coating, paint correction, and detailing packages with clear pricing and benefits.
seo
Implemented comprehensive local SEO strategy resulting in 32% increase in organic keywords. Service area pages target Virginia Beach, Chesapeake, and Norfolk markets. Optimized for key automotive detailing search terms including 'ceramic coating Virginia Beach', 'paint correction', and 'auto detailing'. Structured data and local business schema improve search visibility.
The website perfectly captures our motorsport-grade precision and attention to detail. The instant estimate form has streamlined our lead generation, and we're seeing strong growth in organic search traffic from our target markets.